Don’t Sweat the Small Stuff: Changes in MBA Application Essays

Today’s guest post is from Nicole Lindsay, who holds a JD/MBA from University of Virginia and is a former MBA admissions officer at Yale School of Management. Nicole Lindsay is the Founder of DiversityMBAPrep.com, an online community that supports women and minorities in applying to MBA programs.

 


 

Earlier this summer, a few MBA programs sent admissions insiders into a tizzy when they decided to revamp their application essay questions. Who knew that a move from four required essays to two could be so disruptive!

Business schools experiment with their applications every year and receive little notice from national media.  This year is different because the changes came from the “Big Three” (Harvard, Wharton, Stanford). Application shifts also came from Kellogg, UVA Darden, Columbia, MIT Sloan, and Iowa (which seems to experiment every year.  Last year the school got national publicity when one essay question sought a 140-word tweet response). Ultimately, all MBA programs are looking for better ways to get the most pertinent information with as few hurdles to applicants as possible.  Business schools want to receive more applications so a lot of thought goes into their application process. Many pundits speculated that this year’s application changes were an attempt to outsmart admissions consultants.  I disagree – the formula for gaining admission to business school is no different than in years past.

MBA applications are trending toward reduced essay requirements, either by requiring fewer essays or lowering maximum word count. These changes signal to me that schools are adapting their application components to more closely align with the real weight that each is given in the admissions decision. Transcripts and GMAT directly tie to a candidate’s academic readiness so they are given significant weight. In the same manner, the resume (work experience) and recommendations link to career and leadership potential, which are critical admissions elements. Over the years, essays have become a catch-all without a specific connection to the factors that drive the admissions decision. Going forward, expect that schools will use essays to (a) learn about your career goals (some will ask this in the application form as a short-answer question) and (b) assess your school fit (examples: questions around teamwork, ethics or exploring a statement or video).

Here’s how I suggest that you approach your MBA applications:

  1. Schools want you to submit strong applications so understand what each question is really asking you. On school and other websites, look for tips and suggestions from the Admissions Committee on the application components, particularly the essays. Feel free to get the opinions of others, but remember, they are simply speculating, while Admissions Committee members actually know.
  2. Take a holistic approach to the application –most of this year’s application changes have come in the essay component. Most schools are opting for shorter essays – this just means you need to get to the point faster. Essays are just one of several parts of an application; you must use every inch of the application to communicate your story. If you are afforded fewer words in a career goal essay to discuss your background, use your resume to highlight accomplishments that relate to your future aspirations.
  3. Don’t sweat new application changes – all applicants are required to complete the same application for admission, so don’t worry about what previous applicants had to do. Nothing has really changed in the admissions process – business schools admit candidates that are academically prepared, with tremendous career and leadership potential and are a fit for their MBA programs.

Good luck with your applications!

Bell Curves Partners with LAULYP

Bell Curves is proud to announce they have begun a partnership with the Los Angeles Urban League of Young Professionals.

ALPFA Regional Student Symposiums

Undergraduates at the ALPFA Regional Student Symposium in New York.

This past weekend, on March 3rd, Bell Curves had the opportunity to participate in ALPFA’s Regional Student Symposium in New York. The Symposium was held at KPMG, who was also the lead sponsor of the event. Engaging workshops and panel discussions provided students with the chance to learn the ins and outs of job searches, including interviewing skills and awareness of corporate culture. Students were able to learn how to maximize their chances landing that all-important internship in today’s challenging economic environment.

We had the chance to sit in on one of the workshops, run by two managers from Macy’s, who provided some valuable insights on etiquette in the corporate environment. This workshop reinforced how beneficial membership in professional and student organizations can be. The ability, especially for low-income, first-generation college students, and under-represented minorities, to draw on the experiences and insights of larger networks is invaluable.

Minorities and the GMAT

A few weeks ago, co-founder Akil Bello presented the above topic at GMAC’s Annual Industry Conference. The session was well attended and garnered positive responses from many of the industry professionals in attendance.

With over 20 years of test-preparation experience, as well as a focus in the last 10 on helping underrepresented minorities excel at standardized tests, Akil was well-positioned to provide the insights interested parties where there to hear. After significant research, and analysis of a wealth of survey data provided by GMAC, Akil brought his observations and conclusions to sunny San Diego.

What is “The Consortium?”

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Each year about this time I travel to several universities and speak to undergraduates about B-School and the GMAT, and each year I’m surprised by how much people don’t know about existing graduate school opportunities. So today’s blog is dedicated to shedding some light on an organization that every aspiring B-School applicant should investigate: The Consortium.

The Word on the Street

First, let’s look at the word on the street about the Consortium. This is what a few of my GMAT students had to say about it:

The PHD Project’s 1000th PhD and 15th Anniversary

As I’ve done the last 5 years or so, this past November I went to Chicago to speak at the PhD Project Annual conference. Each year this organization inspires and fascinates me. Its mission is profound and its reach is broad. While some elements were “business as usual” the event brought together about 400 potential doctoral candidates from around the country (and indirectly the globe)  there were two significant milestones: the 15th year of the program and the 1000th doctoral candidate.

For anyone considering a PhD in business it’s a must that you check out this program!

My small contribution to the program was a presentation on how to prepare for the GMAT.

MLT, a Bell Curves Partner, featured on CNN online

A recent feature on Management Leadership for Tomorrow Founder, John Rice. Watch for the Bell Curves mug at 1:47 into the video.

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